Typically, Avnet also used the competitive intelligence to create a Strategic Leverage Matrix (SLM) that the company literarily plots to understand the competitors in 2X 2 matrixes. Using this strategy, the company was able to understand the sales growth and the working capital of the competitors. The CI process includes: Plan and Collect

Analyze and Access

Make Recommendations

Distribute EIS.

Using CI analysis, the company will able to analyze the industry and be able to make an informed decision about the market and the competitors.

Conclusion

The report shows how the Avnet could use the competitive intelligence tool to achieve a competitive market advantages. The CI is an intelligent and informative tool that assists an organization to collect and analyze information about the competitors and the current market situation. Using the CI, Avnet will be able to collect intelligent information about the competitors and the market,...

Typically, the CI tools will assist Avnet to understand the competitor's strategic move making the company to make a strategic plan to enjoy competitive market advantages.
References

Cavalcanti, E.P.(2005). The Relationship between Business Success and Business Intelligence. Journal of Competitive Intelligence and Management: 3 (1 ).

Downey, J. (2007) Strategic Analysis Tools Topic Gateway Series No. 34. The Chartered Institute of Management Accountants

Haag, S. (2006). Management Information Systems for the Information Age. (Third Edition). McGraw-Hill Ryerson.

Hovis, J.H. (2000). CI at Avnet: A Bottom-Line Impact . Competitive Intelligence Review.11(3): 5.15.

National Defense University (2011).Electronic Industry. Industrial College and Armed Forces. USA.

Porter, M.E. (2008). The Five Competitive Forces that Shape Strategy, Harvard Business Review: 86-104.